Perth Institute of Contemporary Arts (PICA)
Joel Sherwood Spring
SETTLED
SETTLED takes the form of an infomercial. Developed by mob.io, a pro-Indigenous grassroots software company, the video shows a young tech professional marketing a new wellness app called ‘Settled’. Her scripted spiel has the subtle, slippery fluency of ChatGPT. Racist logic and built-in biases frequently appear and intermittent digital glitches hint she may not be a real person but an AI-generated deepfake.