Add to Cart

Add to Cart is an ironic commentary on the way the internet has affected aesthetics and the commodification of art and design. In the exhibition, PJ Hickman continues to pursue an increasingly reductive aesthetic and conceptual approach, using a playfully sophisticated blend of art historical references, wit, and contemporary revisionism.

Viewers are offered a thoughtful dialogue on this intersection of art, design, and consumer culture, and the internet, in particular use of Instagram and online shopping. Galleries now have a massive presence online. In fact, the virtual has now usurped the actual physical space for viewing art and design objects, previously only possible at galleries in person.

The work acknowledges this endless and overwhelming choice of art and design objects now available online, promoted like other consumer products. Simply ‘add to cart’. Works also mimic labels associated with the handling and delivery of the purchase.